Simone Kain
The George story began in 2012 when Founder, author and owner, Simone Kain was trawling the internet looking for farming books and apps for her farm-obsessed son, George.
The toddler was desperate to be out with Dad on the farm and Simone wanted to find something to entertain and inspire him while he was indoors. She quickly discovered there wasn't a human farming character globally who was telling sequential stories about life on the land for children, let alone a modern Aussie farmer telling real, relatable yarns.
In 2014, George the Farmer was officially launched as an interactive story app on the iTunes market, with the story quickly spilling outside storybooks and into new mediums…
Based in regional South Australia, the George the Farmer team produce fabulous picture storybooks, music, paddock-to-plate videos available to watch on YouTube and ABCTV, nationally touring performances and free curriculum-aligned educators resources that educate and inspire kids to learn about where food comes — along with how important agriculture is to our everyday lives.
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